The League and MoveOn Launch Digital Primaries on Facebook
Posted by Matt Ortega on January 3, 2008 at 04:37 PM
This presidential election cycle not only marks the beginning of the end of the disastrous George W. Bush presidency, but the infusion of new, emerging online tools at the disposal of candidates and constituency groups.
Iowans head to school gymnasiums and firehouses across the state of Iowa, and the League of Young Voters teamed up with MoveOn.org and launched a digital primary using the application feature of the popular social networking site, Facebook, as the ballot booth.
The Future Majority's Michael Connery explains:
The League Primary is a new third party application on Facebook that allows users to select their choice for President (in either party), highlight their 3 most important issues, and cast their ballot among their numerous Facebook networks. Votes are tallied nationally, and for each network to which a member belongs (for instance, I belong to the New York network, so I can view results nationally or within New York). Students will be able to view results for their school networks and so on, creating innumerable "virtual primaries" limited only by the total number of networks on Facebook.
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