Archive for the ‘Define’ Category

Demzilla is the name given to the 2004 Democratic Party database. The purpose of the database was to amass as much information about potential voters as possible. The goal was to use that information to ensure that the Party’s message reached the right people in the right way, in advertising or fundraising efforts.

Prior to the appearance of Demzilla, the Democratic Party database reportedly contained about 70,000 names, an extremely low number considering the 50 million who voted for Al Gore in 2000.

The Republicans had a similar database, dubbed The Voter Vault. Demzilla is no longer in use, having been replaced by the VoteBuilder system in 2006.