Archive for the ‘Demzilla’ Category

The Democratic Party’s data movement began in the early 2000′s with the development of the now defunct Demzilla. Before Demzilla the Democratic Party’s data collection efforts were very limited and consisted primarily of a database that held names and contact information on some 70,000 voters.

With Demzilla came the true power of knowledge. Each of the 150 million plus names in the database contained upwards of 200-400 bits of information. Race, gender, email address, family member names were all entered into the system. The GOP has a similar system, The Voter Vault.

Since Demzilla, the Democrats have moved on to other, bigger and presumably better data mining systems, but it all started with Demzilla.