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Most people understand the concept of demographic analysis. Watch any show on the Disney channel, and you will realize that the advertisements shown there are drastically different than the ads on Oxygen. Political parties are no different.

After the 2000 elections, the Democratic party began developing its first sophisticated database called Demzilla. This program was fully in place by the 2004 election season, and allowed them to collect and analyze all kinds of information on voters, everything from standard biographical information such as race, gender, etc. to more personal data such as your email address.

The suburban mom in Pennsylvania received very different Democratic Party advertisements than the businesswoman from Detroit in 2004, and that’s thanks to Demzilla.

When Terry McAuliffe took over the reins of the DNC in the early 2000′s, he knew that he needed to have an easy way to identify and reach democrats. Enter Demzilla, the multi-million, multi-name database that held the names and contact information on democrats throughout the nation, from the highest level of state chairmen to the local city aldermen.

Demzilla made it possible for fundraising efforts to be made by the flip of a virtual rolodex, and made targeted advertising much more effective by analyzing demographics in a more sophisticated manner.